Angie: The Sports Authority

Welcome to Angie's sports blog! My interesting and funny articles will show you the most recent and interesting news in the sports world.

Wednesday, January 03, 2007

Football soccer: No battle between Adidas and Nike for German Jersey

Despite recent rumours, German sporting goods corporation Adidas will not enter a bidding war with rival Nike to keep its sponsorship of Germany's national soccer team. The anouncement was made by an Adidas's chief executive.

We must remember that a newspaper said earlier this month Nike had offered the German Football Association (DFB) 400 million euros ($528 million) for an eight-year sponsorship contract from 2011 plus a 50 million- euro signing bonus on top.

Indeed, DFB had said it had received a "very interesting offer" from Nike for the period after its contract with Adidas expires at the end of 2010 but declined to provide further details.

That's why it's interesting to know that in an interview, Adidas CEO Herbert Hainer said."If we did that (enter a bidding war), everyone would say we were crazy. And we wouldn't do that."

The publication mentioned that Nike's offer was almost five times as high as what Adidas currently pays.

What's more, DFB President Theo Zwanziger admitted that choosing whether to remain loyal to long-time sponsor Adidas or to accept a lucrative offer from Nike would be one of his toughest decisions in 2007.

In fact, Zwanziger said Nike's offer was tempting because it could fund a lot of non-profit football activities in the nation.

We must consider that Germany is more closely linked to the Adidas brand than any other national squad, with ties going back more than 50 years. France and Argentina are the only other major national soccer teams still in Adidas gear.

Germany have won three World titles wearing Adidas jerseys and enjoyed close ties with the Bavarian sportswear maker since founder Adi Dassler helped them win their first title in 1954 with his revolutionary screw-in studs.

Sports goods firms war to sponsor the world's top soccer teams because it enhances their brand image and boosts sales of replica wear such as jerseys, boots and more.

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